Jul
30
2008
| Nike Knows When They're Beat |
| By: Sarah | ||||||||||||||||
| Wednesday, 30 July 2008 | ||||||||||||||||
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In an "our product is clearly getting its ass kicked" moment, Nike has announced it will be allowing their sponsored swimmers to wear the super powered LZR Racer suits made by Speedo in the Olympics. Since the introduction of the suit, swimmers wearing the sleek sheath have been breaking records by the assloads and Nike has clearly realized that sponsoring inevitable losers might not be good for business. It's a big step for the global monsters who slap their logo on anything they can get their hands on. And while the Speedo name is synonymous with swimming (and fat guys at the beach), you can be sure that Nike has a team in the lab tearing apart the LZR to make a better suit. And always ones to one-up the competition, that one will need three people to get the suit on. Said a Nike spokesman, "It is about putting their performance and their focus first.". Yeah, and about the chance for Nike to put their swimmers on the podium thanks to their competition's suit. Speedo is sitting pretty as their competitors panic, file law suits, and liken using the suits to doping . Which isn't a stretch really. You can bet your sweet ass that if cooking down the suits and injecting them into your bloodstream made you a better swimmer, there'd be a needle exchange at the diving board. What Nike realizes is that it doesn't matter what an athlete wears to win the medal as long as there's a big fat Swoosh on the podium. And the Wheaties box, magazine covers, and billboards that will be surely shoved down our throats. But remember, it's all about the athletes, right?
3.26 Copyright (C) 2008 Compojoom.com / Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved." |
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